Edda DeLorenzo, creator of imagery, bringing dimension into the Hair & Beauty Industry, inspired by fashion started hairdressing at the age of sixteen in a large city saloon.

She works with confidence and infinite creativity boarding on the excess of reality, creating a total art form.

A truly extraordinary personality, unruly yet a perfectionist taking looks to the extreme, expressing her vision through fashion.

Inspired by the beauty industry, she took upon a part-time Beauty Therapy and Make-up course whilst working as a full time hair stylist. Progressing to teaching she attended a Train the Trainer at the (T.A.F.E.) Technical and Further Education Institute (Adelaide, Australia) to become a trainer.

Leading the way as a honoree guest artist performing workshops for hairdressers displaying her skills in cutting and colouring techniques as well as make-up application at the Hairdressers CO-op and Schwarzkopf.